Aldi, Lidl top global 'simplicity' ranking

Aldi, Lidl top global 'simplicity' ranking

Aldi was named the world’s simplest brand for the third straight year, and its European discount grocery rival Lidl was third simplest, according to results of an annual survey released Monday by Siegel+Gale.

The firm’s sixth annual “Global Brand Simplicity Index” ranks 585 brands based on their perceived simplicity, based on 12,000 online surveys. 

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