Aldi Tops Ranks of ‘Simple’ Companies

NEW YORK — Grocery discounter Aldi was named to the top spot of a list of global brands ranked by their simplicity by Siegel+Gale, which announced findings of its annual Global Simplicity Index on Wednesday.

The report, based on a study of 10,000 consumers in seven countries, scored Aldi as the most simple global brand, up nine spots from last year.

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