Analysts weigh in on Whole Foods' new pricing program

Analysts weigh in on Whole Foods' new pricing program

Whole Foods Market has lowered pricing in the perishable sections of its five Austin, Texas, stores as part of an effort to improve its value image, industry observers told SN — though they said it could take up to two years to change consumer perceptions and impact sales if and when the program is rolled out chainwide.

According to Kate Wendt, senior analyst with Wells Fargo Securities, San Francisco, “Pric

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