Analyzing the potential Kroger-Fresh Market hookup

Analyzing the potential Kroger-Fresh Market hookup

Should Kroger’s reported interest in The Fresh Market result in a deal, it would give the Cincinnati-based retailer additional ammunition as it battles for the Southeast, an opportunity to accelerate whatever plans it may have for a small-store rollout and give it yet another platform to churn sharper pricing into greater market share, industry observers told SN.

“Kroger is not fooling around,” Jay Jacobowitz, president of Brattleboro, Vt.-based natural products consult

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