Anicetti outlines vision for The Fresh Market

Anicetti outlines vision for The Fresh Market

“While The Fresh Market is still loved by millions of shoppers, the company's overall value proposition has been challenged in today's dynamic food retail shopping environment.” — RICK ANICETTI, The Fresh Market 

In his first public remarks since taking the reins of ailing specialty chain The Fresh Market in September, Rick Anicetti laid out a turnaround plan based on improved efficiency, sharper pricing, better customer outreach and refining the definition of the brand.

The former Food Lion executive acknowledged that The Fresh Market encountered struggles as competitors — primarily conventional supermarkets — have upped their g

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