IdeaXchange
Are you investing in your brand equity?

Are you investing in your brand equity?

The easier it gets for shoppers to see all the prices available to them in the marketplace, the harder it gets for retailers to compete on price. Now that price transparency has eroded the effectiveness of this once-reliable tactic for building traffic and moving product, they’ll need to find other ways to get their customers to buy. Investing in your stores’ brand equity is one answer.

Share of wallet

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