Count on it: Pricing strategies evolve across industry

Count on it: Pricing strategies evolve across industry

Shoppers still love a deal, but more than ever, dependability matters in pricing “High-low pricing is erratic pricing, and people on a budget don’t like erratic pricing. They like stable pricing.” —JOHN RAND, Kantar Retail

Family Dollar’s day of reckoning came only weeks ago.

The Matthews, N.C.-based retailer, facing declining comps and increased competition, seeking a cash-constrained shopper in a continued bad economic environment for them, moved forward on a decision to abandon a practice of primarily driving traffic to stores with promotions, and rededicate itself to offering lower prices every day.

The effort, which bega

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Contact: Desiree Torres [email protected]

TAGS: Kroger Walmart
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