Do your employees feel valued?

Do your employees feel valued?

I came across some Forrester research recently that highlighted how making customers feel valued is the key driver of customer loyalty.

It's certainly something I’ve always found. Humans have an exceptional ability to detect how someone feels towards them, and a trip to a supermarket (or indeed any retail store) gives customers ample opportunities to sense whether the company really values them. Loyal customers feel the company is on their side.

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