FMI Midwinter
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FMI Midwinter concludes with lens on future

Speakers at the FMI Midwinter Executive Conference in Miami wrapped up the event by taking stands on where trends are headed, from consumer shifts to digital directions.

Industry executives were given a crash course in assessing the future by a bona fide futurist, Sheryl Connelly, a global consumer trends expert who is one of Fast Company’s “Most Creative People in Business.”

“Beware of the SWOT analysis,” she warned the Midwinter audience. “SWOT is glorified naval ga

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