Food Lion launches ‘Easy, fresh, affordable’ strategy

Food Lion launches ‘Easy, fresh, affordable’ strategy

Food Lion on Wednesday formally announced plans to adopt the “easy, fresh and affordable” strategy chainwide, and unveiled an updated logo to signal the coming changes.

As reported previously in SN, Food Lion is undertaking the change in an effort to win more of its shoppers’ overall food spend, and build upon sales momentum resulting from recently completed round of price and service investments.

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