Food Lion launches 'refreshing' ad campaign

Food Lion on Tuesday launched a new advertising campaign highlighting changes made under its "Easy, Fresh and Affordable" strategy. The campaign, known as "How Refreshing," also introduces a new slogan "Raising our standards without raising our prices."

The launch of the spots is aimed at communicating the company's "Easy Fresh and Affordable" strategy that launched in 2014. The initiative pivoted Food Lion to a more consumer-centric approach and included product assortment expa

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