The Fresh Market not worried about price competition

The Fresh Market isn’t particularly worried about the more competitive price positioning of Whole Foods Market, executives said in an earnings conference call Thursday.

“Our view is that people are coming to us for the quality of the service, the quality of the food and a different shopping experience,” said Jeffrey Ackerman, CFO of The Fresh Market, Greensboro, N.C. “They don't see us as an organic, all-natural retailer.

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