Harris Teeter to expand price advertising

Harris Teeter is touting its new lower-price positioning with radio and TV ads in the Charlotte market, and will likely expand that effort to other markets as well, a Kroger executive said at an investor conference this week.

As previously reported, Kroger Co., Cincinnati, lowered prices at its recently acquired Harris Teeter division, flagged with signage in the aisles.

“Th

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TAGS: News Kroger
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