Harris Teeter to expand price advertising

Harris Teeter is touting its new lower-price positioning with radio and TV ads in the Charlotte market, and will likely expand that effort to other markets as well, a Kroger executive said at an investor conference this week.

As previously reported, Kroger Co., Cincinnati, lowered prices at its recently acquired Harris Teeter division, flagged with signage in the aisles.


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TAGS: News Kroger
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