Shopper technology company Inmar has acquired counterpart Willard Bishop in a deal the companies said combines Inmar's expertise in product data and promotions with the latter's operational, consulting and strategic insights.
Financial terms were not disclosed.
Both companies provide data and insights to the consumer packaged goods industry. Inmar, based in Winston-Salem, N.C., is an established source for its Coupon Trends and Shopper Promotion Impact Reports. Barring