Inmar to acquire Willard Bishop

Shopper technology company Inmar has acquired counterpart Willard Bishop in a deal the companies said combines Inmar's expertise in product data and promotions with the latter's operational, consulting and strategic insights.

Financial terms were not disclosed.

Both companies provide data and insights to the consumer packaged goods industry. Inmar, based in Winston-Salem, N.C., is an established source for its Coupon Trends and Shopper Promotion Impact Reports. Barring

Register to view the full article

TAGS: News
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish