Kroger dominant in fragmented field: Analyst

In an environment where “one-stop shopping” for groceries has increasingly become a fallacy, Kroger is still a dominant grocer, according to new consumer research from Wells Fargo Securities.

The report, based on a survey of more than 1,000 shoppers in eight markets, showed 34.1% of all consumers citing Kroger (and its associated banners) as their primary place to shop for groceries, well ahead of the next highest finishers

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