Kroger, Dunnhumby restructure relationship

Kroger, Dunnhumby restructure relationship

Kroger and Dunnhumby on Monday announced a new arrangement whereby Kroger would acquire certain assets of DunnhumbyUSA and come to a long-term service license to use its technologies under a new business to be known as 84.51°.

The agreement will lift restrictions on Dunnhumby pursuing business with additional U.S. retailers, and will no longer restrict Kroger from employing other firms to analyze its data. Stu

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TAGS: News Kroger
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