Kroger executives tout growth in own brand

Kroger executives tout growth in own brand

“We’re an accelerator. We want to make sure we’re accelerating sales, units and profitability for the company. That’s why we are here." —GIL PHIPPS, VP of corporate brands

From remaking private brands with more “personality,” to burgeoning digital and natural/organic strategies, Kroger’s “to-do” list is longer than its “accomplished” list, officials of the retailer said.

“That’s the thing that’s so exciting for us,” CEO Rodney McMullen said in an address to financial analysts and investors late last month in Cincinnat

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