Kroger's 'ClickList' improving e-commerce efficiency: Analyst

Kroger's 'ClickList' improving e-commerce efficiency: Analyst

Kroger’s new click-and-collect offering, now going by the name of ClickList, is “off to a flying start” at pilot stores in Cincinnati, according to an analyst.

“Our key takeaway is that the offering is proving more popular than anticipated for customers and makes money for Kroger, and therefore provides an economically viable means for efficient digital shopping for certain customers,” Andrew Wolf, an analyst for BB&T

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