Lidl confirms U.S. expansion

Lidl confirms U.S. expansion

German retailer Lidl on Friday formally announced it has established a U.S. headquarters and distribution facility, pledging to create "a unique experience for American consumers that will be unlike anything else in the market."

The announcement comes almost exactly two years after reports first surfaced of Lidl's plans to expand in the U.S. The release also confirmed that former Lidl Ireland president Brendan Proctor will lead the effort as president and CEO of Lidl US.

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