Lobaw39s loyalty program now accounts for 40 of Lobaw39s sales

Lobaw's loyalty program now accounts for 40% of Lobaw's sales.

Loblaw’s PC Plus driving gains

Loblaw Cos. officials say a new loyalty program is already having positive effect on sales, particularly in Ontario, where the PC Plus card program launched a year ago.

The Brampton, Ontario-based retailer launched the PC Plus program chainwide in November. The program now has more than 5 million members, accounting for roughly 40% of Loblaw’s total sales.

“By any measure this program has been successful,” Loblaw pre

All access premium subscription

Why Subscribe To SN Digital Access?


Digital Access gives you unlimited online access to our most premium news and analysis such as October 2016. This includes in-depth stories and insights from our team of editors and guest writers as well as free eNewsletters, blogs, real-time polls, archives and more. In addition you will also receive complimentary access to the SN salary survey data tables.


Questions about your account or how to access content?
Contact: Desiree Torres [email protected]

TAGS: Marketing
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish