Lobaw39s loyalty program now accounts for 40 of Lobaw39s sales

Lobaw's loyalty program now accounts for 40% of Lobaw's sales.

Loblaw’s PC Plus driving gains

Loblaw Cos. officials say a new loyalty program is already having positive effect on sales, particularly in Ontario, where the PC Plus card program launched a year ago.

The Brampton, Ontario-based retailer launched the PC Plus program chainwide in November. The program now has more than 5 million members, accounting for roughly 40% of Loblaw’s total sales.

“By any measure this program has been successful,” Loblaw pre

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Contact: Desiree Torres [email protected]

TAGS: Marketing
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