Muller on Bottom Dollar: 'We are not a discounter'

Delhaize threw everything it had at making the Bottom Dollar concept work before concluding that discounting “wasn’t in our DNA,” CEO Frans Muller told SN in a recent interview.

The company late last year sold all 66 of Bottom Dollar’s locations, located mainly in the Philadelphia and Pittsburgh markets, to Aldi for $15 million, and retired the banner, signaling the end of a

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