New competition won't impact pricing: Natural Grocers

Natural Grocers by Vitamin Cottage does not anticipate the need for any price investments in the face of increased competition, the company said during an investor conference call.

Despite an increase in regional competition — from 15% last year to approximately 51% during the first half of this year — “our pricing surveys show we are the best-priced natural food chain in each of our markets by 10% to 25

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