Observers skeptical as Fairway plans downsize

Fairway Market, the New York fresh grocer whose new ads encourage shoppers to “eat big and live large” is tightening its belt and thinking small.

The company announced this week that it was delaying construction of at least two planned stores in Manhattan and would instead focus on a 40,000-square-foot store expected to open next year in the quiet Brooklyn neighborhood of Georgetown. That store — to take the place of a

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