Price Chopper to rebrand under 'Market 32' name

Price Chopper to rebrand under 'Market 32' name

Golub Corp., operator of the Price Chopper chain, on Tuesday announced plans to rebrand its 135 stores under a new banner, Market 32, saying the change represents “a complete refocus on the core values that our customers are looking for in a store.”

The Schenectady, N.Y.-based company said the change would take place over several years, beginning with conversions of existing Price Chopper stores in Clifton Hi

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