Publix executes a careful expansion strategy

Publix executes a careful expansion strategy

"We spent time in North Carolina long before our first store opened, getting to know the area, getting to know our future customers, getting to know the communities and our competition.” -MARIA BROUS, Publix Super Markets

Publix Super Markets only officially announced its plans to enter the Charlotte region two years ago, but its potentially market-changing entry had been expected for more than a decade.

Florida’s No. 1 supermarket chain, known throughout the South for its high level of service, clean stores and other attributes, had long been rumored to be eyeing the area for expansion, a natural extension of its growth in Georgia and South

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