Publix to test cardless offers: Report

Publix Super Markets, Lakeland, Fla., plans to launch a website that will allow shoppers to register for special offers without needing a loyalty card, according to local reports.

The site will enable customers to get customized notifications about deals and coupons on their smartphones when they enter a store — similar to programs the chain has for baby foods, pet supplies and wine, the reports said.

Publix reporte

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