Reasor’s: Local begins at home

Reasor’s: Local begins at home

Transformation repositions chain as a lifestyle brand with a Tulsa flavor

It doesn’t get any more local than your own kitchen table, and it’s no accident that Reasor’s new brand strategy begins there.

The Tallequah, Okla.-based, employee-owned chain is rolling out a new look and a new message to its 19 stores — dubbed “Bring Your Table to Life” — aimed at transforming the company to a lifestyle brand that taps into the vibrant culture of the greater Tulsa market.

The effort, which began i

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Contact: Desiree Torres [email protected]

TAGS: Marketing
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