Regional Report: Southeast holds promise for The Fresh Market

Regional Report: Southeast holds promise for The Fresh Market

"[The Southeastern] group continues to perform better than expected as we build our business through word-of-mouth, brand equity, and strength in customer loyalty." —CRAIG CARLOCK, The Fresh Market

The Fresh Market has set its sights on a Southeast expansion with an aggressive plan to double its stores in the region to more than 200 locations.

“The Southeastern United States is a strong region for The Fresh Market,” explained Craig Carlock, president, CEO and director of the Greensboro, N.C.-based chain, during a recent earnings call. “We now operate 104 stores, of our 160 stores, in the Southeast, including 38 store

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