Retail Royalty: The keys to Kroger’s kingdom

Retail Royalty: The keys to Kroger’s kingdom

Kroger is pursuing strategies to extend its long reign in food retailing

Through the ups and downs of the last decade, one thing has stayed the same — Kroger’s identical store sales growth.

Kroger most recently reported its 45th consecutive quarter of positive identical store sales — a streak dating back more than 11 years — and generated $108.5 billion in sales for the fiscal year. The Simple Truth private label natural line, a brand Kroger described as in “its infancy,” had $1.2 billion in sales this year.

Kroger CEO Rodney McMullen liken

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Contact: Desiree Torres [email protected]

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