Through the ups and downs of the last decade, one thing has stayed the same — Kroger’s identical store sales growth.
Kroger most recently reported its 45th consecutive quarter of positive identical store sales — a streak dating back more than 11 years — and generated $108.5 billion in sales for the fiscal year. The Simple Truth private label natural line, a brand Kroger described as in “its infancy,” had $1.2 billion in sales this year.
Kroger CEO Rodney McMullen liken
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