Developing a reputation as a destination for categories such as coffee has helped Roche Bros stores distinguish themselves among new market entrants

Developing a reputation as a destination for categories such as coffee has helped Roche Bros. stores distinguish themselves among new market entrants.

Roche Bros. makes a move in dynamic Boston market

"This is an exciting time for our company.” —PAUL McGILLIVRAY, Roche Bros.

Although the greater Boston market has seen no shortage of activity among supermarkets in recent years, things have been relatively quiet at Roche Bros.

But that’s changing. It turns out that while Whole Foods and Wegmans were invading, Market Basket expanding, and Shaw’s being sold and repositioned, family-run Roche Bros. was quietly at work developing concepts designed to address the market that’s changed arou

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