Roche Bros is counting on new formats and urban locations to drive innovation to its 20 stores

Roche Bros. is counting on new formats and urban locations to drive innovation to its 20 stores.

Roche Bros.: Survival through innovation

Location is everything, but for Roche Bros.’ upcoming Downtown Crossing store, it’s everything and then some.

The store, Roche Bros.’ first supermarket in the city of Boston, will occupy a historic retail site in the Burnham Building — the former Filene’s Basement flagship that generations of Bostonians know for the “Running of the Brides” gown sales. Now undergoing a massive transition including construction of

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Contact: Desiree Torres [email protected]

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