Rouses Enterprises promotes local because it is local, according to Donny Rouse Jr., the chain’s managing partner.
“When one of our competitors from outside Louisiana began advertising itself as ‘local’ a few years ago, it really bugged me,” Rouse told SN. “You’re either local or you’re not, but you can’t become local. Either you started here, or you did not.”
That annoyance prompted Rouse to cr
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