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Supply chain takes on a more strategic role in a multichannel environment

Supply chain takes on a more strategic role in a multichannel environment

My main prediction for 2015 is that the supply chain will take an increasingly strategic role within grocery retailers, driven by the growing focus on multichannel retailing.

As growth in supermarkets and hypermarkets becomes far more challenging to achieve, retailers will be looking harder at the potential growth opportunities in alternative channels such as smaller formats, online and discount stores.

The good news is those retailers that have developed multichannel oper

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