'Thunder' to reach produce at Ahold's U.S. stores

The third phase of Ahold’s “Project Thunder” transformations — this one focused on a comprehensive revamping of produce departments at its U.S. stores — is underway with a goal of improving produce sales by 3% to 5% at renovated locations.

The changes — which include a new “market style” layout; new lighting, fixturing and signage; and with quality reinforced by a “Would I Buy It?” program — are currently in 50 stores with plans for as many as 600 this year, James McCann, COO of <

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