LOS ANGELES — Unified Grocers here said Wednesday it has selected Nielsen as its analytics and insights provider to provide information for the exclusive use of its retail members.
According to Sue Klug, senior vice president and chief marketing officer for Unified, "Using Nielsen's best-in-class analytics services is a game-changer. The relationship with Nielsen gives our retailers a real strategic advantage. The sophisticated tools available through Nielsen mean we can help our retailers drive their top line sales, and that's a win-win because when our retailers sell more, we do too."
Klug said approximately 700 stores have agreed to allow Unified to collect their point-of-sale data as part of the new "Scan Advantage" program — data for which Unified will apply Nielsen's analytics to help the stores gain deeper insights into customer purchasing patterns and more quickly identify growth opportunities.
Read more: Unified Sets Hispanic Promotions for 2014
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