United, Walmart profit from gift card exchanges

United, Walmart profit from gift card exchanges

Food retailers are profiting from gift card exchange programs whereby shoppers can trade in unwanted department store and restaurant gift cards for credit equaling a percentage of their value at places like United Supermarkets and Walmart.

After a successful pilot of its Trade In, Cash Out program in Lubbock, Texas, the United Family implemented the gift card exchange program across its United Supermarkets, Market Street and Amigos banners in December.

Trade In, Cash Out a

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