Walmart sows its Wild Oats

Walmart sows its Wild Oats

"It’s more of a threat to traditional supermarkets than to Whole Foods, but Walmart has always been a threat to traditional supermarkets more than to Whole Foods." -ANDREW WOLF, BB&T Capital Markets

Walmart’s rollout of the Wild Oats brand as a lower-priced alternative to national brand organic offerings could impact traditional supermarket operators as they attempt to build up their own natural and organic product sets, analysts told SN.

Bentonville, Ark.-based Walmart said it would introduce "nearly 100" products under the Wild Oats brand, which was founded in 1987 by the natural and organic chain of the same name.

"It’s more of a threat to traditional supe

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Contact: Desiree Torres [email protected]

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