Whole Foods: Competition drives change

Whole Foods: Competition drives change

 “I think it’s important to understand that competition has accelerated, there’s no question about it,” John Mackey, Whole Foods’ co-CEO.

That natural and organic foods are no longer the exclusive domain of retailers specializing in the niche has been confirmed — by none other than the category’s leading player.

Officials of Whole Foods Market acknowledged that growing competition for sales of natural and organic products has slowed its rate of growth and forced it into what could be a prolonged period of price investments and internal cost reductions — sure symptoms of competing with conventional food retailers. As

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Contact: Desiree Torres [email protected]

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