Whole Foods plans new value-focused format

Whole Foods plans new value-focused format

Whole Foods Market said Wednesday it plans to launch a new format next year that will retain its high quality standards but offer value pricing and a curated selection — “unlike anything that currently exists in the marketplace,” Walter Robb, co-CEO, said.

According to John Mackey, co-CEO, "You can’t envision it yet because it hasn’t been created yet. We’re creating it, and it will be new and different and unlike a

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