'Wisconsin Proud' initiative shows promise for Pick 'n Save

'Wisconsin Proud' initiative shows promise for Pick 'n Save

A comprehensive brand refresh underway at Pick 'n Save has increased traffic and improved comparable-store sales at Roundy’s Supermarkets largest banner, officials said.

The initiative, known as “Wisconsin Proud,” includes merchandising, marketing, and service components including price investments, new products, new store signage and new employee uniforms. Stores that have received the changes — primarily in the Milwaukee area in recent months — are outperforming the rest of th

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