Food Lion Expands Rebranding

SALISBURY, N.C. — Delhaize officials last week said they intended to expand brand repositioning to as many as 800 Food Lion stores by the end of 2012. Officials cited positive results at 200 repositioned stores in pilot markets of Raleigh, N.C., and Chattanooga, Tenn., saying those stores showed comparable sales gains in excess of the rest of the chain and high single-digit increases in traffic and

SALISBURY, N.C.Delhaize officials last week said they intended to expand brand repositioning to as many as 800 Food Lion stores by the end of 2012.

Officials cited positive results at 200 repositioned stores in pilot markets of Raleigh, N.C., and Chattanooga, Tenn., saying those stores showed comparable sales gains in excess of the rest of the chain and “high single-digit” increases in traffic and v

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