Target Eyes Broader Grocery Marketing

Target Corp. is planning more market-wide promotions of its grocery offering as it builds density with its Pfresh remodels, the company said in a conference call with analysts discussing third-quarter results.

MINNEAPOLIS — Target Corp. here is planning more market-wide promotions of its grocery offering as it builds density with its Pfresh remodels, the company said Wednesday in a conference call with analysts discussing third-quarter results.

"As we add more and more stores, when we get market density we're able to market more broadly to the market rather than just geo-targeting the marketing around the stores that are opening," said Gregg Steinhafel, chairman, president and chief

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