Hy-Vee Builds a Legacy of Employee Empowerment

Hy-Vee Builds a Legacy of Employee Empowerment

“We will never walk away from price, and we haven’t raised our prices, but what we really want to be known for is, ‘A helpful smile in every aisle.’” — Jay Marshall, recently named SVP of marketing and merchandising, effective Oct. 1 Read the main feature: Still Smiling: Hy-Vee Wins Retail Excellence Award

Partners Charles Hyde and David Vredenburg — the “Hy” and the “Vee” in Hy-Vee — opened their first store together in 1930 in Beaconsville, Iowa, and from very early on established the principle of store-level autonomy that still guides the chain today.

As the chain began to expand, it began paying store managers on a profit-sharing basis in 1933, according to a history on the company’s website. Store managers m

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