Safeway is promoting eyecatching wines that take the guesswork out of food pairings and special occasions

Safeway is promoting eye-catching wines that take the guesswork out of food pairings and special occasions.

Safeway Debuts Occasion-Based Wine

PLEASANTON, Calif.Safeway is merchandising nine SKUS of exclusive wine sheathed in eye-catching wraps that tell a story, present a recipe or celebrate a special occasion.

The giftable wines include Curious Beasts, a red blend made for a Halloween celebration; Schuck’s pinot noir, designed to be paired with fish; and Fuschsia, a white blend geared toward the “girls gone summer” consumer.

Register to view the full article

Already a member? .

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish