Safeway Rewarding Self-Improvement Pledge

PLEASANTON, Calif. — Safeway here has launched a program encouraging employees and shoppers to promise to take simple steps — such as using energy-conserving light bulbs, taking a 15-minute walk three times a week or eating healthier foods — that benefit themselves and their communities.

The first 25,000 participants to take the “Heart of Safeway Pledge” will be rewarded with a store coupon for $1 of

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