Safeway Solicits Product Reviews

PLEASANTON, Calif. — Safeway has launched a Facebook application that lets shoppers post reviews of its Open Nature private-label products.

The retailer promoted the service on its Facebook wall this week.

“Maureen M. gave Open Nature Chicken Pomodoro 5 stars in her review,” Safeway wrote. “See her review and write your own.”

The app lets users review products in six categories:

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