Catching on: Cross-merchandising seafood

Catching on: Cross-merchandising seafood

Fresh seafood is smoothing relationships with other departments to best serve shoppers and increase sales and profits

Heating up communication, especially with deli/prepared foods, has helped streamline seafood buying, and buying is key, retailers told SN. Coordinating displays with other departments can also draw attention to fresh seafood.

Still, trying to get departments to cooperate with each other can be difficult.

“It’s easier for us because we’re small,” said Jack Gridley, VP, meat, seafood, prepared food, deli and sushi, at three-unit Dorothy Lane Market, Dayton, Ohio. “I work clo

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