Nine in 10 consumers associate health benefits with seafood, according to a recent consumer study conducted by Cargill Animal Nutrition.
The most common benefits listed were heart health (60%), low fat (49%) and brain health (41%).
Of the 1,029 respondents to the survey, 75% said fish or seafood was part of their household’s diet.
The survey compared consumers’ perception of seafood to that of fish oil supplements. Eighty-two percent of respondents associate fish oil supplements with health benefits. One-third said someone in their household took fish oil supplements.
“Fish is clearly an important source of healthy protein and it’s encouraging that consumers know the real benefits of eating seafood,” Einar Wathne, president of Cargill Aqua Nutrition, said in a press release. “We are anticipating that further advances in aquaculture nutrition will ensure that fish and seafood are going to play a significant role in satisfying the world’s protein needs and in providing health and nutrition benefits to a growing population in the years ahead.”
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