FISHING FOR ANSWERS

Seafood sales often depend on smart associates who can help educate shoppers with cooking advice and their knowledge of the latest category news

While many enjoy eating seafood, the creatures of the underwater kingdom leave some shoppers with questions that can make them hesitate and decide not to make a purchase. For seafood departments, anticipating these questions, and providing information through store signage and staff education can encourage sales of the pricy protein.

And, while issues like sustainability and seafood nutrition tend to grab the most headlines, retailers report that the majority of the questions mo

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