Hy-Vee sources 100% sustainable fresh, PL frozen seafood

Hy-Vee sources 100% sustainable fresh, PL frozen seafood

Hy-Vee now sources all of its fresh and private label frozen seafood from sustainable sources, the retailer announced.

The West Des Moines, Iowa, retailer set a goal for 100% responsibly sourced seafood by the end of 2015 in 2011. Hy-Vee said it achieved that goal in December.

Hy-Vee partnered with environmental non-profit FishWise to meet its goal. Changes included shifting to fresh and private label far

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